We’ve been doing quite a bit of product rendering for Rheem lately, working with them to fill out their product line and showcase the features that make their brand unique. The tankless water heater is one such product. Aside from the cost savings realized by going tankless, Rheem wanted to communicate how compact the unit is, allowing it to be placed into a room environment without taking up the big footprint that a traditional water heater does. We created a laundry room environment entirely in CGI to illustrate just how well the heater incorporates itself into the room. Through compositing and retouching, the phantom view provides the scale to show how out-of-the way going tankless allows. This permanent set is now available for Indigo and Rheem to access for product update, feature highlights, POV changes, even animation, without having to store or rebuild, saving time and money. Now that’s hot.