Domo Transformato, Mr. Roboto

What do you get when you take an assemblage of scratched up car parts, bolts, signs, gears and just plain junk, throw it all into big pile and tell the folks at Indigo, “Make something cool”? Oh yeah, none of the stuff exists.

Virtual robots. The new images will appear on all the packaging of Hasbro’s Transformers 3 box-tops. Using latest CGI software and supplied reference from Hasbro, Indigo designed and developed over 50 robot busts and the cars they transform into based on the robots from the popular movie series. There was no shortage of brainstorming amongst the Indigo staff on how to realistically create surfaces that felt distressed and worn enough to look real. Multiple test runs were done and put together and critiqued repeatedly until there was no doubt the assembled robots would fool the eye.

We also were able to apply the same excitement to Hasbro’s Kreo line, interlocking blocks that let the younger kids use their hands and imagination to build the characters from the movies.

This entire project has been a blast, and we only hope there’s truth to the rumors of a Transformers 4!